The goals of an enterprise set the direction for the entire organization. Thus, it is obviously extremely important that they are relevant, clear and well communicated. The strategy sets the path from the current situation to the goal.
The process of setting goals should be based on knowledge of customer value, competitors, and a detailed knowledge of the current situation. A thorough inventory and analysis of business failures enables the formulation of goals that will lead the business in the right direction from an overall perspective. Based on the established goals, the strategy is then formed in line with other policies within the organization.
With the right goals and strategy, continuous and correct use of resources is made possible. This allows not only the time invested but also the cost of achieving the desired state to be minimized.